WEF - World Extreme Fighting

World Extreme Fighting is the nations 2nd longest running MMA promotion, with 46 fights under it’s belt and over 70 fighters moving on to UFC, WEF is an amazing brand.

In early 2010, I was brought aboard to head up marketing and live events, it sounds like a huge job and it was, a few details are below. 

• Created a multi-event partnership with MetroPCS including television, on-site branding and title fight presenting rights.
• Created and executed marketing plans across multiple platforms including management of external PR and Media buying agencies in order to lower spend and increase impressions.
• Responsible for venue selection and contracting and settlement with venue, vendors and partners, lowering venue and rental expenses (20%) while creating signature event design for broadcast.
•  Negotiated and developed a merchandise deal with BandMerch (AEG Live)